The New Media Economy
Nowadays, the network can be seen as a form of the new media. When combining the network and the economy, there is a great improvement in the economic market. Because of the technology of the network, it provides a widespread platform for business man to interact, communicate and corporate; moreover, the network stimulates working efficiency; and also, the commerce diversity is promoted by the network.
There is a famous phenomenon called “the long tail”, which is a business problem that makes the business man headache. But now, with the development of the new media, the problem can be improved. In the economic market, there are some head products which gain the most popularity; of course, there also existing some products that cannot gain the public’s attention. For those products, are the long tails in the economic market. What can improve the long tails? There is a way--- the Internet.
“The long tails” phenomenon is indicated by Chris Andorson. He applies some commerce and economy model, like Amazon, Ebay to show that the long tail can be improved by the new media. In his article, he wrote about an example of two best sellers. Joe Simpson wrote a book about climbing---“Touching the Void” in 1988, after he published it, the book did not sell well. After 10 years, another person called Jon Krakarer wrote “Into thin Air”, which caused the public’s attention and became the best seller. Because both of the two books talk about the climbing experience, the Amazon put the “Touching the Void” as a recommend book aside the “Into Thin Air” and hope reader can realize it. As a result, the reader like “Touching the Void” as Amazon expected, and they order the book from the on-line bookstore. After a year, the demand for “Touching the Void” is much more than “Into Thin Air”.
This example explains that some less-popular merchandise can be re-sell in the long run. In the long run, nobody can exactly know what the consumer’s need and how to satisfy them. The consumer’s need is diverse, unstable. Take an example for myself. Last year, I saw an Indian movie called “Three Idiots”, it is a great movie and I found the male character’s acting is vivid. Then I bought his other three movies to watch---“Star on the Earth”, “Death Unknown” and “Damage”. They are also meaningful, vivid and thoughtful. As a consumer, I have the experience that when one merchandise appeals to me, I would like to find the relevant because I like it. I think most people have the similar experience; therefore, the business men realize the psychology of consumer, use new media as a tool to re-develop their merchandise and gain the profit.
In the new economy market, most of cooperating method cannot live without the new media. The new economy needs it to broadcast, exchange and process. Not only the businessmen can take advantage of the high working efficiency of new media, they can also share with its unlimited space resource. Creating more benefits to the public and themselves in a relative low cost and convenient way is what everybody expects.
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